Doha, 3 March 2014 – “Chapati & Karak”, the Middle East’s and Qatar’s acclaimed café restaurant, branched out of Katara Cultural Village, in Doha-Qatar, to the swanky Knightsbridge area in London- UK.
Located at 144 Brompton Road – nearby Knightsbridge’s luxury brands and high end department store such as Harrods – “Chapati & Karak” is now serving to London’s shoppers and tea zealots, the remarkable taste of the local culinary tradition.
“Chapati & Karak has been consistently delivering in Katara a flavoursome experience that meets the tastes of the different cultures coexisting in this diverse society. Chapati & Karak itself has become a gathering place for young people and families in the GCC region, not only welcoming, but promoting the various traditions of its residents and visitors”, said Kholoud Al Hail, Chief Executive Officer of Aspire Katara Hospitality (AKH), the company that owns Chapati & Karak.
In fact, the café’s concept takes after a traditional Indian cuisine ritual that entered the GCC region and Qatar 50 years ago and has become ingrained in Doha’s food culture. Nowhere is this widespread success more evident than in the queue of cars lining up daily in front of the “Chapati & Karak” Doha shack from sunrise till sunset.
“Chapati & Karak’s mass appeal and massive success with locals, expats and visitors in Qatar is underlined by strict quality standards and premium ingredients, and by the commercial viability of its every-day food concept, which has been recognised by several investors looking to franchise it in other countries,” explained Kholoud Al Hail. “Chapati & Karak London concept took-off equally well in the UK, where many visitors, families and students are visiting it from various regions of the country, following a four-month London Taxi Advertising campaign to announce the opening”.
“We are encouraged by the success that Chapati & Karak is witnessing in London, and we look forward to proceeding with our expansion through transferring the experiences of successful restaurants from Doha to the British capital”, added Al Hail.
AKH had previously launched in Qatar several innovative hospitality concepts in addition to “Chapati & Karak”, like the famous Fish Market and Seafood Restaurant L’wzaar, and the best-known Turkish Ottoman-themed Sukar Pasha Ottoman Lounge.