QDB explores new markets for Qatari products at Cologne fair

Qatar Development Bank (QDB), through its export arm, Tasdeer, participated at the Anuga trade fair held in Cologne, one of the world’s leading exhibitions for retailers in the food and beverage industry. This was the second time QDB participated at the biennial food expo in line with efforts to assist Qatari agri-food manufacturers to promote their products in the international market and secure new export opportunities globally.

QDB’s pavilion exhibited well-established local organisations and small and medium-sized enterprises (SMEs) from Qatar’s food industry: Qatar Food Factories Co, IN-Q Factory & Co, Arab Qatari Agricultural Production Co, and Asak Group Inc  (Al-Qaseem Dates, Raha Bakers, Azba Farm, and Munah Foods Factory). Other firms include Qatar Meat Production Co, Agrico, Ocean Fish, Albina Snacks, Dandy Company Limited, Gulfood Production, Qatar Flour Mills Co, Al Sulaiteen Agricultural & Industrial Complex (SAIC), and Kaafe.



Representatives of Qatari F&B companies during the Anuga trade fair held in Cologne, Germany.


The Qatari companies participating at Anuga 2017 displayed a wide variety of their best products, including dairy items, dates, flour-based items, bakery goods, confectionary products, seafood, poultry, processed foods as well as natural juices. Tasdeer executive director Hassan Khalifa al-Mansoori said, “Qatar Development Bank regularly spearheads the promotion of Qatari products and exporters in international exhibitions with the aim of opening new markets for the nation.

“During the past year, Qatari export products have increasingly found home in Europe’s marketplaces, having participated in a series of exhibitions. Similarly, our participation in Anuga 2017 exhibition aims to further strengthen the commercial trade relations between Qatar and Germany.” He added, “QDB lends assistance to these organisations by directing them to new marketing windows as well as helping them find alternative markets to export their products.  “Thanks to the opening of the Hamad Port, we are in an improved geostrategic position to charter new trading routes and strengthen trade relations with distant markets like Germany. And after tremendous successes in our local market, we firmly believe it is time for our local companies to proceed towards new horizons and expand into the regional and international market as envisioned in the Qatar National Vision 2030.”

The recently concluded participation in Cologne comes as the latest in a series of events in which Tasdeer has promoted local food and beverage retailers. Last year, QDB partook in SIAL exhibition in Paris and in March 2017, the development organisation was present in Gulfood and Agriteq expos. Tasdeer held up deals worth QR720mn and enabled 40 new exporters to enter the market last year. It partook in three international bilateral meetings along with 41 local companies and participated with 76 local exporters in six different export trade exhibitions where 117 different exports were promoted.  Since its inception, Tasdeer has contributed greatly to promoting the presence of Qatari exports in foreign markets through a wide range of activities and events, such as international exhibitions, bilateral trade cooperation programmes, and training workshops.