“At the QFC, we have always valued the importance of working towards building a stronger and healthier community, and believe that business is most successful when its purpose directly translates into the well-being of the wider society,” said Yousef Fakhroo, chief marketing and corporate communications officer, QFC Authority. CSR has always been at the heart of the QFC, and it aims to continue to spearhead sustainable and socially-conscious programmes that share the QFC’s passion for positive change, he said. QFC has already activated several successful initiatives under “United for Good” including partnering with ‘Save the Dream’ to launch the first full-fledged blind football game in Qatar and launching Global Money Week for the second time in Qatar with workshops aimed at enhancing the children’s financial education, and also partnering with CFA society in Doha to introduce the first CFA global financial competition for university students in Qatar.
The QFC CSR programme underscores its commitment to its ethical, social and environmental responsibilities. One of the CSR’s main pillars at QFC is community development that entails focusing on the inclusion of all members of society. QFC’s CSR and social investment strategy also focuses on youth and education to help build a new generation of leaders. QFC recently activated Busmah, its first employee community engagement and volunteering programme. Under Busmah, QFC employees are encouraged to volunteer in monthly CSR initiatives that show goodwill and impart valuable knowledge to the whole community.
Sources and photo-credits: Gulf Times