Budget hotel operator easyHotel has signed a master development partnership with UAE-based MAN Investments to start developing hotels in the Middle East.
MAN, which will focus the new developments on the UAE and Oman, is targeting an initial opening of 600 rooms by 2017, with this to grow to at least 1,600 rooms by the end of 2020.
“We expect the partnership to drive rapid growth for the easyHotel brand in the Middle East that should deliver further shareholder value. The partnership will greatly improve brand awareness in the Middle East, giving us a platform to consider further opportunities in the region,” said easyHotel chief executive Guy Parsons in a statement.
The new easyHotels in the Middle East are expected to comprise purpose-built properties and conversions of existing hotels and office buildings, the statement said.
The first will be a 300-room easyHotel built in the Bur Dubai area of Dubai, with EasyHotel, described on its website as “super budget”, entering into a franchise agreement for each hotel to be developed.
A spokesperson for MAN said: “We are excited to be partnering with the easyHotel brand. We see a significant gap in the budget sector in the entire region.
“Currently there are no hotel brands offering a combination of great value and superb quality and we feel that easyHotel is perfectly designed to take advantage of this opportunity.” Arabian Business