The new channel of multibillionaire Alwaleed…

Alarab, a 24-hour news channel which will target Arabic-speaking viewers across the Arab world and beyond, will launch by the end of this year, it has been announced.

The launch date comes as Saudi billionaire Prince Alwaleed Bin Talal Bin Abdulaziz Alsaud, owner of Alarab News Channel, visited its headquarters at Bahrain World Trade Centre.

During the visit, Prince Alwaleed met with Alarab management who briefed him on the latest developments on the technical and administrative fronts before the planned launch of Alarab before year-end.

The meeting was attended by Alarab management led by Fahad Alsukait, CEO of Alarab and Rotana Group, and Jamal Khashoggi, general manager of Alarab news channel.

The news channel, which was first announced by Prince Alwaleed in 2011 and is an independent venture from Kingdom Holding Company and Rotana Group, will join the ranks of Al Jazeera, Al Arabiya and Sky News Arabia.

Khashoggi previously told Arabian Business the channel will recruit 300 people and will include Bloomberg-branded business reports as part of its daily coverage with news from the MENA markets as well as a weekly roundup of global financial news.

It will also feature regular segments on Arab business leaders from the kingdom, the Gulf region and the international Arabic-speaking world, he said in 2012.